Research & Publication
I am a feminist media studies researcher and I study gender, feminisms, social media, and pop cultures.
My doctoral thesis (2023) is about postfeminism in China and beauty cultures on Chinese social media. A monograph adapted from the thesis is estimated to be published in 2025/2026. I have published peer-reviewed journal articles, peer-reviewed book chapters, and non-traditional research outputs in the fields of Media and Communication Studies, Cultural Studies, Gender Studies, and Tourism Studies.
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​I work as a research assistant in the Influencer Ethnography Research Lab (IERLab) at Curtin University.
Publications
Monograph
Guo, J. (Forthcoming). Postfeminism in China: The 'Glow Girl', Aesthetic Labour, and Social Media. Routledge.
Peer-Reviewed Journal Articles
(11) Guo, J., & Li, D. (Under review). Promising Men? Promised Happiness: Gender Reversal and ‘Elastic Masculinity’ in Chinese Romance Comedy B for Busy. Comedy Studies.
(10) Han, C., Guo, J. , & Groutsis, D. (Under review). A benign measurement or an interrogative device? A narrative review of social class in workplace diversity. Human Relations.
(9) Chen, S. H., & Guo, J. (Accept subject to revision). A case study of a gender-diverse celebrity statesperson: On Audrey Tang’s political radicalness and Taiwan’s global image. Celebrity Studies.
(8) Guo, J., & Abidin, C. (Accepted). Platform-driven vlogging: How vlogs were mainstreamed in the Chinese creator market. M/C Journal.
(7) Abidin, C., & Guo, J. (2025). The platformed discourse of ‘fans’ in the Chinese creator market. M/C Journal. https://doi.org/10.5204/mcj.3162
(6) Guo, J., & Taylor, A. (2025). Global (post)feminist icon? Mapping Eileen Gu’s star persona in China and the US. Celebrity Studies, first published online, https://doi.org/10.1080/19392397.2025.2521217
(5) Guo, J., Connell, J., & Gibson, C. (2024). The tourist pose: Aesthetic labour, social media, and new gendered tourism geographies. Tourism Geographies. 26(8), 1269–1292. https://doi.org/10.1080/14616688.2024.2424363
(4) Guo, J. (2024). ‘Living-alone’ wanghong: Women’s singleness as a genre and the configuration of Chinese postfeminist wanghong culture. Global Media and China. Online first. https://doi.org/10.1177/20594364241278101 [Invited SI article]
(3) Li, D., & Guo, J. (2024). Online feminist stand-up comedy: An emerging affective-discursive intervention on gender in China. Continuum: Journal of Media & Cultural Studies. Online first. ​https://doi.org/10.1080/10304312.2024.2354247
(2) Guo, J. (2022). The postfeminist entrepreneurial self and the platformisation of labour: A case study of yesheng female lifestyle bloggers on Xiaohongshu. Global Media and China, 7(3), 303–318. https://doi.org/10.1177/20594364221095896
(1) Kong, S., Guo, J., & Huang, D. (2022). The girlfriend getaway as an intimacy. Annals of Tourism Research, 92. https://doi.org/10.1016/j.annals.2021.103337
Peer-Reviewed Book Chapters
(1) Guo, J., & Kong, S. (2023). When “jiquan” fandom meets “big sisters”: The ambivalence between female queer (in)visibility and popular feminist rhetoric in Sisters Who Make Waves. In J. J. Zhao (ed.), Queer TV China (pp. 52–66). Hong Kong University Press. https://hkupress.hku.hk/Queer_TV_China
Non-Traditional Research Outputs
(3) Abidin, C., Lee, J., Guo, J.,Takao, Y., Hong, S., Morgan, D.,& Nguyen, L. (2025). The role of Influencers in misinformation and sexualised content in APAC. Influencer Ethnography Research Lab. https://ierlab.com/gtsreport2025/ [Research report]
(2) Abidin, C., Cabalquinto, E., Nayaka, S., & Guo, J (2025). Groundhog day | "Influencers are just vain". International Journal of Communication, 19, 535–542. https://ijoc.org/index.php/ijoc/article/view/23310/4901 [Forum discussion/Roundtable]
(1) Abidin, C., & Guo, J. (2023). Platformed creator discourse in Chinese markets. Influencer Ethnography Research Lab (IERLab), Faculty of Humanities, Curtin University. https://ierlab.com/platformed-creator-discourse-chinese/ [White-paper style research report]